When: Usually July, with a second event often held in October. Prime membership required for most deals.
Amazon Prime Day is Amazon Australia's members-only sale, usually run over two days in July, with a second "Prime Big Deal Days" event often following in October. The best prices are reserved for Prime members, though a free trial covers the sale if you are not signed up.
Prime Day is strongest on Amazon's own devices (Kindle, Echo, Fire), plus tech, home, kitchen and everyday essentials, with lightning deals rotating through the event. As always, some "deals" are ordinary prices with a Prime badge, so it pays to check the real history.
DealHive surfaces the Prime Day deals the community actually rates and shows the biggest live discounts across the site the rest of the year, so this page stays worth checking.
